Jessica gives an interview. Seems to be doing fine.

A few days ago, Jessica Jung (formerly of Girls Generation) was in Shanghai to promote her fashion line at the Lane Crawford event. During her visit, she paused for a brief interview while heading towards the main venue.

She assured fans that she has not lost her passion for the entertainment world. At this time she is focused on the launch of her fashion business, but music is not out of her life. That pretty much sums up what she had to say.

She appeared to be in high spirits, and many fans were there to support her, so it’s a good sign she may end up starting a solo music career and not just fade away.


Jessica Jung Moves Away

The split between Jessica and Girls Generation has caused what seems to be an irreparable rift in communication between the two sides. Except for Jessica’s statement and SM Entertainment’s childish response, nothing else has come to light. Now, Jessica seems to be putting some distance away from her old band days. She is now a business woman and is jumping in with both feet.

As announced by Lane Crawford, a company that deals with luxury items, Jessica will begin selling a series of sunglasses through the company’s outlets. To commemorate the business venture (and Lane Crawford’s first anniversary in Shanghai), Jessica will be on hand to promote her series collection.

The event takes place in Shanghai Times Square on October 16th.

So no doubt about it, she is not letting the split get the best of her. More than that, even though it’s sad she will no longer be part of SNSD, she is sending a clear message to SM Entertainment and Girls Generation that she will not be bullied into abandoning her future.

Sunny May Have Revealed Her Side of the Vote

As fans try to piece together the events that led to Jessica being fired from Girls Generation, it is inevitable that we must speculate on ulterior motives, especially since the Girls themselves do not seem as eager to discuss their rationale as quickly as they were to eradicate a member.

Well, front and center on speculation is Sunny. In a vote against Jessica, on which side was she? It’s no accident that she was chosen to sing Jessica’s part of Mr. Mr. during a recent visit to Japan. It’s possible she typically stands in for Jessica during rehearsals, so we have to wonder what was in her mind when asked to put Jessica to a vote.

Even though we can more than infer a growing criticism against Jessica for her outside projects, in reality, each one of them wants more: more acting, more solos, more product labels for their smiling faces. And it can rightfully be conjectured that without Jessica, Sunny gets more lead vocal time. So even if she had no reason to oust Jessica, it’s safe to say she was on the negative side of the voting table.

Sooyoung has Something to Say!

Sooyoung has dropped in her two cents on what it meant to suddenly vote out a member of Girls Generation. “I’ll work even harder for the people who are cheering on Girls’ Generation,” she said.

So, basically, it was nothing. No well-wishes to Jessica. No revelation of what led to the backstabbing. Just the same ole packaged “work harder” rhetoric we’ve heard from every KPop group that has ever existed.

How difficult is it for these girls to apologize directly to Jessica’s fans for what happened? It seems not only did they successfully kick out Jessica, but they seemingly intend to also rid themselves of her fan-base.

SM Entertainment Sticks it to the Fans

By immediately removing Jessica from everything that is Girls Generation, SM Entertainment all but admits they owe the fans nothing. And the girls reveal just how lightly they regard themselves as family. We will soon enter the phase of excuses through some heart-felt attempt to justify their extreme course of action. But no matter how you look at it, the firing of Jessica Jung, in which they all played a part, is inexcusable.

SM Entertainment to all Jessica’s fans, “Go to hell. We owe you nothing.”

SM vs Jessica: The Unofficial Conversation Revealed

For those who still can’t see through the deceptive statement from SM Entertainment regarding Jessica Jung’s firing from SNSD, I’ll break it down for you. In fact, I’ll put you right in the room of the discussion. Keep in mind, this is not an actual conversation, but rather one that most logically fits with what we’ve been told.

If we were to follow the discussions according to SM Entertainment’s statement, this would be the flow of the conversation. (To follow the logic of the scene, take note of the references that inspired the dialog.)

Jessica: I’m out! One more album and then it’s clothes, clothes, and more clothes for me.1

SM: We respect your decision.2 We will make it effective immediately.3

Jessica: No, no. One more album before I go.

SM: Are you still here? Our decision is final. No more activities with Girls Generation.4 And you keep your mouth shut.5

Jessica: The hell with you. [Jessica releases statement]

SM: Bitch!

SM: [Top brass meet to discuss Jessica’s rebellious ways]. Now what? We already prepared our lie to the Chinese fans of why Jessica could not attend the fan-meeting without revealing we fired her.6 She turns more American every day! Ok, fine. Let’s stick it to her good. Billy Bob! Prepare the standard statement of why we’re so right and she’s so wrong.7

Billy Bob8 [SM’s official press writer]: You betcha, Sir!

1. She [Jessica] has notified us she will halt her team promotions with the release of one [more] album.
2. Despite Jessica’s sudden notice, the agency and the Girls’ Generation members tried our best and tried to figure out a way that Girls’ Generation’s activities can continue in the best possible direction.
3. Despite ongoing talks, it has come to a point where the team could not be maintained.
4. From here on, our agency will continue to support and manage the 8-member Girls’ Generation…
5. [It is naturally inferred she was not allowed to talk about the decision because of the tone of SM Entertainment’s rebuttal that her statement was unexpected.]
6. …the agency had no choice but to pull up Girls’ Generation’s activities as 8 members earlier than planned. [The fan-meeting was upon them. They had no intention of telling the truth. They were trying to come up with an excuse without revealing the situation. But they were blind-sided by Jessica’s statement.]
7. In the midst of while working out when to announce this, Jessica had posted her words early this morning. [Naturally, they’re peeved. They raise these kids like cattle. When they say dance you dance; when they say sing you sing; and if they bite you on the butt, you keep your mouth shut about it. But turns out this kid bites back.]
8. Good ole Billy Bob. When it comes to compounding a problem, he is the one most expected to stick his foot in his mouth. I don’t know who the official writer is for SM Entertainment, but he seems to have as much sense as Jethro Bodine.

SM Entertainment Makes Things Worse

SM Entertainment’s rebuttals began in the same way CCM’s did when Hwayoung was unceremoniously kicked out of T-ara: They released an explanation that only compounded the problem.

They said Jessica wanted to focus on her business. (Ok, I can see that.) They said Jessica might do one more album. (Ok, if she wants to focus on her business, then yea, I can see that, too.) Then, they proceeded to give us a nonsensical statement to reason out why they desperately needed to fire Jessica in an effort to “protect” the girls. In their minds, this statement is irreproachable. After all, it contains the appropriate amount of sugar-coating: tried our best, had no choice, could not maintain. And it relays perfectly their intent to disassociate the Girls from their lead singer. Yet, something is missing…. Oh yea, “Bite me, Jessica!”

It isn’t an explanation. It’s an open letter to the fans to say, “We refuse to work this out because Jessica dared to tell you about what we did.”

Let’s take a look at some business logic. SM Entertainment is in the business to make money. To make money, they need fans. They must maximize their fan-based markets. So, let’s say for the sake of argument that Jessica announces she wants to leave. In a business sense, how do you benefit from such an announcement? You coordinate an album release with a farewell tour. You market it from top to bottom and drive album sales and ticket sales through the roof. You give the fans a tribute they will remember and come out smelling like roses.

Here is what you don’t do: As a business, where mature heads are supposed to reign, you do not become little boy blue and publicly announce you are through with your star pupil because she dared to show her frustration in a blog post. That’s what little Bobby Sue and Billy Bob do when they are mad at each other for half an hour.

The finality of tone in SM Entertainment’s rebuttal is unjustifiable. But more than that, the sum of the statement is an indirect slap in the face to every fan who cared for Jessica.