SNSD just released a preview of a new song called “Divine.” Right now, I see them anything but divine. But what strikes me most are the lyrics. Here’s a sample :
We are always one
What will we say we’re capable of
Once we stand before the waves that give their loud roars?
We’ll meet this distress, with a gentle intimacy
Even though I’m not really sure of the story behind the words (probably about young lovers), it’s so hypocritical to release a song about being one and meeting distress with gentle intimacy immediately after kicking out a member of the family.
Unfortunately, the intimate marketing image just doesn’t work anymore. We know if the waves get big enough, SNSD becomes cut-throat.